WEB TALK RADIO INTERVIEW WITH JERRY PANAS —
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Renee McGivern of WebTalkRadio.net talks with Jerold Panas in a 45 minute interview about donor attrition and retention – that is, the rate at which donors stop giving – and how to keep donors connected and giving to you.

Panas discusses the early stages of building an organization, attention to building a donor base, starting with lists of families and friends, how to encourage donors to give again and again. In this interview, Jerry gives very specific coaching about what to say on thank you phone calls, the kind of newsletter you should produce each month, what questions to ask donors so you build a relationship with them, and more. Listen now to this episode >>

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