The Art & Science of Figuring Out How Much to Request

“Every time I poll people on what stops them from asking,” says Brian Saber, President and Co-Founder of Asking Matters, “two top reasons are ‘afraid to ask for too much’ and ‘afraid to ask for too little’!!! Campaign Guru Jay Frost is an expert at figuring out how much to request. He knows what resources are out there and how to use them to your advantage. And he knows how to use that data when talking to donors. He also knows what to do when you don’t have all the information. Join Jay as he presents his best practices on the subject based on a lifetime of work in the field, and as he and I have a lively dialog on the wrinkles and challenges we all face with our donors.”

Jay Frost is Senior Partner at Jerold Panas, Linzy & Partners, the legendary capital campaign consulting firm.  He has nearly thirty years experience in discovering and exploring major fundraising opportunities for thousands of nonprofits.

Jay has played a leadership role in a number of companies serving the fundraising world. These include serving as President and CEO at FundraisingInfo.com; Chief Strategy Officer at WealthEngine and President and CEO at WealthID.

Jay was also Vice President and Director of Global Philanthropic Markets and Wealth Training at Thomson Financial Wealth Identification.  In prior years, Jay was Director of Major Gifts at International Rescue Committee, a fundraiser at Meridian International Center, and a grantmaker at the National Endowment for the Arts.

Wednesday, October 29th, 2014
2:00-3:00pm EDT


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