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Wit, Wisdom & Moxie book by Jerold PanasWit, Wisdom & Moxie - Jerold Panas

 A FundraiserĀ¹s Compendium of Wrinkles, Strategies, and Admonitions That Really Work

Wit, Wisdom & Moxie contains over 300 short pieces of practical advice and inspiration. Beautifully written and brilliantly organized. Each one a self-contained lesson about donors, gifts, motivations, boards, CEOs, staff. About the long but rewarding road from developing a case to thanking the donor. Wit, Wisdom & Moxie covers the entire range of fundraising activities. Motivating volunteers.

Major gifts. Planned giving. The vital importance of a thank-you. The most effective pieces in your campaign folder. Why people give, and why they give to you. What people look for when they consider a donation. What the spirit of giving is all about. Paperback, 178 pages, $24.95

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