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Published April 24, 2013

Don't Overlook the Millennial Generation

The Millennial generation is the age defined by those who were born from 1977 to 1992. In a study described in the Millennial Impact Report, it was found that 75% of the respondents made a financial gift to at least one nonprofit organization in the past year. Three out of five volunteered their time.

When asked about their expected participation this year, 87% said they would likely support at least as many organizations as they did in the prior year. And 41% planned to increase their volunteer time.


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Published April 17, 2013

Fundraisers Guide to Irresistible Communication

Jeff Brooks is the author of a new book. His insider tips are fantastic. Bewitching. The book is called The Fundraiser’s Guide to Irresistible Communications.

He tells us, for instance, that even in this era of text messaging and 140-character tweets, long letters work better 90% of the time. He says that actually, if you’re looking for a way to improve your appeal, add another page.


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Published April 10, 2013


 I saw a little verse of sorts the other day. I’ll mention it a little later. It reminded me of what is actually a powerful truth.

If you have heard me speak, you know how often I talk about the unerring law of tithing. That life is a wheel. The more you give, the more that comes back to you.

I can cite dozens and dozens of examples of men and women I have spoken with. Perhaps into the hundreds. These are people who tithe. I always ask the same question. Do you find that when you tithe, the funds are somehow replenished?


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Published April 3, 2013

Why do high net worth donors give?

In a recent study, high net worth ($5 million and over) donors were asked what motivated them to make a gift. Three out of four indicated they felt their gift could make a significant difference.

I’m convinced that’s what donors want. They want to make certain the dollars they provide are helping change lives and save lives.

It is up to you to tell your donors how the funds are being used.  You will want to let them know how effectively the money is being spent and how lives are being touched.


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Published March 27, 2013


I was thinking about Steve Mourning the other day. He was a Partner in the firm. He died two years ago. Too young.

He wrote a piece for us (and our clients) that is as relevant today as it was the day he wrote it two years ago.

It’s called Asking For Bequests. It describes where and how to start a bequest program and provides a systematic messaging process. It includes eight compelling PSs you should add to your letters to help promote bequests.


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Published March 13, 2013


I was asked the other day by a client what you should expect to spend on direct mail compared to other forms of fundraising.

I went to a file I call, "Good Stuff." (You ought to keep a file like that for all the bits and pieces you want to save but don't know exactly where to file them!)
I found the guidelines I had been looking for. Obviously, the cost will depend on your particular situation and the effectiveness of your fundraising. These ratios may not get you within inches- but they do provide a good yardstick.


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Published March 6, 2013


Generally, high net worth individuals who volunteer tend to also give financial gifts. And those who volunteer tend to give more.
Increasingly, high net worth individuals give their contributions to organizations where they both volunteer and believe their gift will have the largest impact. That shouldn't surprise anyone.