bue bar
Published September 25, 2016

Attrition is Your Enemy

What is a typical attrition rate among smaller and first-time donors?  It can be as much as twenty to forty percent who lapse every year.  For many organizations, it is often on the higher side for first-time donors.

bue bar
Published September 18, 2016

Just Keep Giving

I first came across this little poem 30 years ago. Maybe even longer than that.

bue bar
Published September 11, 2016

Disturb the Comfortable

Ask anyone in San Diego.

bue bar
Published September 4, 2016

The Mighty Eight

Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.

bue bar
Published August 28, 2016

Bequest Giving Donors

It may seem counterintuitive, but actually, those with the greatest net worth are not normally your best or most likely prospects for a bequest.

bue bar
Published August 20, 2016

A Fulfilling Life

I wanted to compile a list of what I consider life’s most important elements.

bue bar
Published August 14, 2016

It’s An Investment

This won’t surprise you, but in many respects, sophisticated philanthropists are much like their for-profit investor counterparts. They tend to be risk-averse and return oriented. (Read that: they want results.)

bue bar
Published August 7, 2016

How You Make Them Feel

I’m sending you a piece I wrote three or four years ago. Some of you may remember.