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Published July 30, 2016

Make It Urgent

In 2001, even before September 11, the Red Cross was raising over $9 million online in regular contributions. This compares to only $172,000 several years before.

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Published July 24, 2016

The Mighty Eight

Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.

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Published July 19, 2016

Recognizing Your Volunteers

I read the other day that the value of volunteer time that was that was donated in 2015 to charity work was $173,000,000 (the Dilenschneider Group). The average time donated per person was 32 hours.

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Published July 11, 2016

You’re 85% on Your Way

My experience is that getting the appointment is harder than getting the gift. If you get your appointment, you are 85% on your way to securing the gift. I have 13 steps which will help ensure that you get the visit. You can download them here.

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Published July 3, 2016

Passing the Hat

Rod Rawlings is a former staff member. It was a great loss to the firm when he decided to move to Florida to make his fortune selling real estate. He has taken on a second life. He does a full performance on the stage of Mark Twain. It is fantastic.

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Published June 25, 2016

An Ethical Dilemma

Sometimes, it isn’t even a matter of ethics. It’s simply a question of what is the right thing to do.

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Published June 16, 2016

The Truth About Direct Mail

Direct mail is not my world. But I believe in it and feel that it is immensely important for an organization.

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Published June 12, 2016

Promote Donor Benefits

Many organizations offer donors (members) benefits for different levels of giving. The larger the gift, the greater the benefit.