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Published October 30, 2016

Random Acts of Kindness

Robert Dilenschneider is one of the brightest and most creative public relations professionals in the field today. His firm is premier in the country.

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Published October 16, 2016

The BOY Rule

I really believe in the BOY Rule. Because Of You.

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Published October 9, 2016

A Dozen “Will-Nevers”

There’s a fellow named Seth Godin. I’m not certain how I started getting messages from his blog. I don’t even know what the fellow does for a living.

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Published October 2, 2016

Importance of the CEO

Everyone should have a Ron Werft!

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Published September 25, 2016

Attrition is Your Enemy

What is a typical attrition rate among smaller and first-time donors?  It can be as much as twenty to forty percent who lapse every year.  For many organizations, it is often on the higher side for first-time donors.

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Published September 18, 2016

Just Keep Giving

I first came across this little poem 30 years ago. Maybe even longer than that.

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Published September 11, 2016

Disturb the Comfortable

Ask anyone in San Diego.

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Published September 4, 2016

The Mighty Eight

Here are Eight Principles I want you to think about practicing. They apply to your printed material, your letters, and your personal presentations. I promise you success.