Lessons on Philanthropy in Fundraising by Jerold Panas
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Over 83 weeks (yes, eighty-three!), you will read some lessons I’ve learned in my richly rewarding 40-year journey in fundraising. There are bits and pieces about our profession and what skills and attributes make a great fundraiser. I also write about what motivates a person to make a gift to your organization.
Thought #84 —
The most important communication skill of a fundraiser is that of listening. It is listening that truly inspires the gift.
Thought #83 —
You Must Ask
When we ask men and women why they haven’t given to the organization, the single, most often repeated answer is— they weren’t asked.
Thought #82 —
Never Be Satisfied
The successful fundraiser is not easily satisfied. Only the very best will do.
Thought #81 —
Decisions Determine Resources
It is important to understand that resources do not determine decisions — Decisions determine resources.
Thought #80 —
A Raging Determination and Drive
The successful fundraiser believes that patience is not necessarily a virtue. They pull up the roots to see if the flowers are still growing. They are seldom satisfied with progress that isn’t on a fast track.
Thought #79 —
It's Common Sense
To be a great fundraiser, it is essential you have common sense. There is a major difference between the non-achiever and the peak performer. It’s not high intelligence.
Thought #78 —
By stewardship, I mean relating donors directly to the impact of their philanthropy. That means having them understand how important their gifts are.