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Thought #37 —

Make People Feel

There’s a beautiful saying from Maya Angelou: “A person will soon forget what you said, and people will forget what you did, but people will never forget how you made them feel.” That should be a fundraiser’s credo.

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Thought #36 —

The Ripple Effect

When you throw a pebble into a pond, it causes a ripple effect. It causes small waves that keep expanding outward, ever expanding. It all begins with the pebble.

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Thought #35 —

Saving and Changing Lives

It's not about money. And it's not about your organization. It's all about the people you serve, the lives you touch. It's about saving lives and changing lives. That's what it's about. And everyday, your organization is in the business of saving lives and changing lives.

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Thought #34 —

What Questions Can I Ask?

Before a visit, I like to ask myself: “What questions can I ask that will unlock the donor’s soul?” If I find the right answer to that, I’m certain of getting the gift.


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Thought #33 —

Sell the Results?

It’s not about the needs of the organization. The organization does not have needs. People have needs. Those you serve have issues, problems, concerns. Your organization has the answer, the response, the results.

Sell the results.


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Thought #32 —

Effective Listening

Effective listening ensures your success.

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Thought #31 —

Tell Them a Memorable Story

Nothing stimulates like stories. Statistics may be important, but they don’t propel a person to action. A dramatic story about how your organization touches a person’s life becomes very important. And memorable.


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Thought #30 —

What Donors Want to Know About Their Gift

Donors wish to create change. They want to see things happen. They want to make certain their gift makes a difference. They want to join others in a great cause.